Users will soon have a new feature that allows them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the company disclosed that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This shift coincides with a surge in content created by AI, fueled by new video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A considerable share of this content is considered mass-produced AI material, a label for substandard, mass-produced content that is typically illogical or bizarre.
Our research shows that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we intend to give people the power to see more or less of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
TikTok announced that there are now 1.3 billion videos on its app labeled as made with AI. Overall, in excess of 100 million pieces of content are added to the platform daily, making AI-generated material a limited percentage of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the amount of AI-generated videos they watch by opening the topic control feature in the platform and choosing “AI-generated content”. Other topics that are already be modified under the setting cover politics, style, aesthetics, and dance.
Platform Guidelines
Its rules oblige content makers to tag “realistic” artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic AI video that is unmarked can be taken down under its user guidelines.
Additionally, the platform will henceforth add an “AI-made” tag to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This action is intended to deter users from trying to bypass the tagging system.
Responsible AI Funding
The platform is also introducing a $2m awareness program for professionals and organizations to produce learning resources about ethical AI use. This program will support non-profit groups dedicated to teaching coding and technology.
Platform Protection
TikTok has supported its content review process, during debate over plans to cut jobs for hundreds of safety staff in the United Kingdom. It is planning to cut a significant number of roles in its trust and safety department in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A company official clarified that human moderation would remain essential, but AI can protect employees by removing the most distressing content ahead of it is viewed by staff. The platform announced a significant reduction in explicit and harmful content seen by content reviewers over the past year due to intervention by its automated systems.
It is vital to balance staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable work at speed.”
